Cat AW23 Campaign
📅 2022
✏️ Image retouch, Graphic Design, Motion Graphics, Marketing Design
👥 1 Brand & PR Director, 1 CRM, 1 SMM. Limited photography assets provided by brand.
⚠️ DISCLAIMER: original photography by Cat Footwear, I do not own nor claim to own the rights.
#FEBB12
Social and email content
4x social posts
3x stories
1x video
4x email banners (3 styles + 1 hero)
220+
likes on social media (excluding the giveaway and influencer seeding)
4 times
the amount of clicks on homepage CTAs compared to average performance of CTAs linking to full-price PLPs
6 times
the amount of visits on the brand’s product pages compared to regular traffic outside of campaign period
+50%
dwell time on blog article compared to average blog dwell time in the same period
Web content
2x homepage banners
4x blog banners
