About me
2024I’m currently collaborating with senior UX Designers and User researchers on a project for Transport for Scotland, to improve and reframe the nation-wide public transport app and website.
While my focus as UI Designer is to review and maintain the design system developed in the Alpha phase of usability testing, I’m also helping the components library grow into the development of the MVP: read more about my contribution to this project.
2019-2023As Graphic Designer in Tower London, an indie footwear retailer, rapid business growth has constantly challenged me to create engaging visuals, to fuel every marketing operation or optimise the customer experience over the website. As a result of a brand repositioning and later an e-commerce re-platform, Tower needed to help customers have the most friction-less shopping experience, so I contributed to that CX redesign: see my Tower website audit.
When i find the opportunity……I enrol myself in hackathons and design events. These occasions have not only proven themselves to be for me powerhouses of connections with like-minded professionals, but also the opportunities for me to apply my design knowledge to problems I don’t usually face in my day-to-day. For instance, I once ideated around solving poverty in London, or helped teenagers proposing solutions to their friction with police.
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My high school background is classicist, and I believe ancient Greek and Latin culture tell more about me than the globalised world I was born in.
I’m fascinated by why and how things are made. Lots of what I know that I haven’t learned in school, I learned on YouTube. I watch tons of series and films, and then I love finding out how they have been made. Psychology fascinates me, and I constantly educate myself on human behaviours, both from pop culture and professional resources.
Born and raised in Milan, Italy, I’ve also got my Master’s Degree in Product Design for Innovation at the Polytechnic University of Milan. During my university years, I also spent 6 months in Delft University of Technology, in the Netherlands, for my Erasmus exchange programme in 2013. Determined to be exposed to lots of cultures and to embrace an international way of living, I moved to London in 2016.
Since 2022 I’m a volunteer at Dynamo Camp, a recreational therapy camp, part of the Serious Fun Children’s Network, where children and teenagers with chronic conditions or disabilities, in therapy or in the post-hospitalization period, can go on holiday, in complete safety and free of charge.
My role as a volunteer is to accompany kids in their holiday period, making sure they have fun. Dynamo is designed for everyone to forget their limits and worries… “The only bad thing about Dynamo is that you can’t describe it”.