Graphic Design
Some of the campaigns and initiatives for which I’ve developed the lead graphics as Graphic Designer in Tower London.
Tower London Loyalty Programme
Cat AW22 marketing campaign
Back To Uni 2019 campaign
Dr. Martens x Betty Boop marketing campaign
Templates
As most of Tower London comms are social-media-lead and mobile-first, here are some of the templates I’ve developed for social media content. These are then adapted into web, email and affiliate marketing assets.
Back in stock graphics to promote best selling items. Featuring product photography (shot in-house) on abstract pattern backgrounds. To match the social media feed at that moment.
Grid of products to push specific brands or selections.
New in graphics featuring studio photography (shot in-house). Micro-elements compose a flexible frame and a simple branded overlay, that can be moved around depending on photo composition.
Multiple Sale, discounts and Promotions seasonally advertised across channels.
Big typography for immediate message, with colour-block or neutral background.
